youtube tags refer to the hidden keywords or descriptors that creators utilize to increase the discoverability of their videos on YouTube. Tags are entered in a special section when uploading a video and help users find content related to the topic they are looking for.
Tags can be the name of a specific song, artist, or TV show featured in the video, as well as broader topics related to the content. For example, if you uploaded a video featuring classic rock music, you may tag it with "rock," "classic rock," and "1960s music." This will help people looking for videos similar to yours find your content easier in YouTube searches.
In addition to aiding people who search YouTube for content directly, tags can also work indirectly by helping videos come up in the "suggested videos" sidebar. The suggested videos sidebar is based on what you have previously watched or searched for, but tags can also play a role by providing related content from other creators with similar tags. Utilizing descriptive tags can help your video gain more views over time as it appears more often in viewers' suggested video feed.
Tags also influence rankings in YouTube's search engine algorithm; therefore they should be chosen carefully and intentionally while uploading a new video. When selecting tags, always keep relevancy to your own content at top of mind so your videos get noticed by viewers who are genuinely interested in that type of content—not just people looking for unrelated videos or clicks! By using relevant and well-tagged videos, you can ensure that your target audience finds and watches your content without fail.
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